Auxy

Services

Engagements are typically project-based with a fixed scope; ongoing retainers are available for the right fit. We work with brands at $5M+ in revenue, in-house SEO teams adding GEO capability, and agencies that need a specialist partner for the AI-search side of their work.

How AI search treats your brand

Generative engines treat your brand at three increasingly demanding levels. Every engagement we run measures and optimizes across all three.

Associations

Does the model know your brand at all in this category? Asked "top tools for X", does it list you? The most permissive layer, and the place most brands quietly lose without knowing.

Relevance

Given a specific query, does the model rate your content as genuinely relevant, not just topically adjacent? Harder won than association.

Citations

When the model gives a grounded answer (one with web search, RAG, or tool calls), does it cite your URL? Bottom of the funnel and the most defensible position to occupy.

The centerpiece: Content Optimization

Measurement without action is moot. Most agencies hand you a deck of recommendations and walk away.

We license DEJAN's proprietary Content Optimization algorithm: a system designed specifically for Generative Engine Optimization rather than retrofitted from classical SEO. It ingests measurements across Associations, Relevance, and Citations, and emits concrete, line-level optimization moves on the pages that need to change.

You get:

  • Snippet-level edits: the exact lines a model is or isn't grounding on, with the changes that get them picked up.
  • Page-level Holistic Optimization: full-page line-by-line rewrites with measured before/after lift.
  • Storyteller narrative + Content Brief: the underlying argument and structure your content needs for the model to surface it.
  • Treewalker output: the model's parametric memory of your brand versus its grounded knowledge, so you can tell which problems are content problems and which are index problems.
  • Veracity check: fidelity of citations against their sources, with line-level scoring.

This is the part that matters. Everyone can produce a dashboard. Few people can hand you the literal edit.

Coverage thesis

The AI search market is fragmenting quickly. The center of gravity is clear. We focus accordingly.

Priority: Google (Gemini and AI Overviews)

Google has the distribution, the integrated search business, the long-term incentive structure, and the data infrastructure to win the consumer AI search race. The bulk of our measurement and optimization effort goes here.

Secondary: OpenAI (ChatGPT)

Early-mover advantage and material query volume today, with no durable business model around AI search. We measure and optimize for it as a secondary priority.

Niche: Anthropic (Claude)

The architectural and agentic player. Important for B2B technical audiences and where AI agents do the searching. We cover it when the client profile demands it.

Noise

Meta AI, xAI's Grok, DeepSeek, Perplexity, and the long tail come and go. We don't ignore them. We don't build a strategy around them either.

How an engagement runs

  1. Audit: measured baseline of Associations, Relevance, and Citations across the AI surfaces that matter for your audience, with Google's Gemini and AI Overviews as the primary measurement target. Three to four weeks.
  2. Instrument: continuous measurement infrastructure stood up before any optimization work, so every change is attributable.
  3. Optimize: the Content Optimization algorithm runs on your priority pages and entities, emitting line-level edits. Your team or ours implements; results are re-measured weekly.
  4. Iterate: drift alerts, ongoing optimization, quarterly strategic review.

Who we work with

  • B2B SaaS companies with established demand-gen motion adding GEO capability.
  • DTC and ecommerce brands at $10M+ revenue where AI-driven product discovery is starting to matter.
  • Established service brands competing on category authority.
  • In-house SEO teams adding the measurement and tooling capability they don't yet have internally.

Get in touch for a scope conversation, or book a call.