We help e-commerce, mid-to-enterprise brands earn preferential treatment in the generative models driving today's AI search, AI assistants, and AI agents.
The ARC funnel
Generative engines see your brand in three layers. We measure and optimize for all three.
01 / Associations
Asked "which brands make X", do you come up at all? The most permissive layer, and the place most brands quietly lose without knowing.
02 / Relevance
Given a specific query, does the model rate your content as genuinely relevant, not just topically adjacent? Harder won than association.
03 / Citations
When the model gives a grounded answer with web search, RAG, or tool calls, does it cite your URL? Bottom of the funnel and the most defensible position to occupy.
The centerpiece
Most agencies stop at measurement. Visibility data without an action plan is moot. The point is to do something with it: at the page level, at the sentence level.
Auxy is built around DEJAN's Content Optimization algorithm: a system designed specifically for Generative Engine Optimization rather than retrofitted from classical SEO. It ingests measurements across the three ARC layers and emits concrete, line-level changes on the actual pages that need to move.
What you get is the literal edit on the pages that matter.
Coverage thesis
The AI search market is fragmenting quickly. The center of gravity is clear. We focus accordingly.
Priority
Google has the distribution, the integrated search business, the long-term incentive structure, and the data infrastructure to win the consumer AI search race. The bulk of our measurement and optimization effort goes here.
Secondary
Early-mover advantage and material query volume today, with no durable business model around AI search. We measure and optimize for it as a secondary priority.
Niche
The architectural and agentic player. Important for B2B technical audiences and where AI agents do the searching. We cover it when the client profile demands it.
Noise
Meta AI, xAI's Grok, DeepSeek, Perplexity, and the long tail come and go. We don't ignore them. We don't build a strategy around them either.
Per-query, per-surface visibility focused on Google's Gemini and AI Overviews, with secondary coverage of ChatGPT and Claude where the audience demands it.
Line-level, page-level, and snippet-level edits emitted by the algorithm and applied to the pages that matter.
Continuous tracking with drift alerts. The instrumentation layer your client team can defend to a board.
Purpose-built measurement for teams that want capability rather than vendor lock-in. See the public-access subset.
Why us
Auxy is an independent agency focused exclusively on GEO. We license measurement tooling and the Content Optimization algorithm from DEJAN, an Australian AI-SEO consultancy that has spent the last three years inside the LLM-grounding problem.
30 minutes. We'll come back with a measured baseline of where your brand sits on the ARC funnel.
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