Auxy

About Auxy

Auxy is an independent agency specializing in Generative Engine Optimization. We help brands win citations, recommendations, and grounding inside AI search.

What we do

We focus exclusively on GEO and the SEO measurement that informs it. We don't do PPC, paid social, branding, or anything else: just the work that earns brand visibility inside AI surfaces and the instrumentation that proves it.

Our team

A small bench of engineers, linguists, and search practitioners. All-senior by design: clients work directly with subject-matter specialists, with no account-manager layer in between.

Tools & technology

Auxy operates under a strategic technology partnership with DEJAN, an Australian AI-SEO research consultancy. Under this arrangement we license DEJAN's measurement tooling, model-steering methods, and grounding-stack research for use in client engagements; we also contribute production-side instrumentation back as the body of work matures.

This means our clients get the benefit of three years of LLM-grounding R&D without the cost or wait of building it from scratch in-house.

What we believe

  • Measurement first. Every change we recommend is instrumented. If we can't measure the result, we don't recommend the change.
  • Models, not folklore. GEO has accumulated a lot of folk theory in two years. We test, we ship, we measure, and we publish what we find.
  • Tools over services where possible. Our public Tools are open-access by design: instrumentation that improves the field, not just our clients. Private, client-tailored versions of the same tooling come with engagements.

Where to find more